Why Display Ads
Leverage Google Display Advertising to Grow Your Business
Our Framework For A Successful Display
STRATEGY & STRUCTURE
A successful display advertising campaign starts with a well developed comprehensive strategy based on the unique goals and needs of your business. After understanding your goals with display advertising, we’ll determine the best display networks, publishers and audience targets for your display advertising campaigns.
PLACEMENT & AUDIENCE ANALYSIS
Unlike billboards on the side of the highway, display advertising campaigns have much more sophisticated functionalities in terms of placing your display ad on the right website in front of a qualified audience. We’ll examine your 1st party data to build a look-alike profile of potential users who may be interested in your business or product, we look at their demographics, browsing behavior and other in-market intent signals. Understanding all of these data points allow us to better place your display ads on the right placements in front of the right audience.
DISPLAY AD BUILD
Our conversion rate focused designers will develop display ads, with clear and concise call to actions that resonate with your target audience. We do our best to personalized these display ads to better fit the unique wants of your potential customers. Displays will not only be performance focused but will align with your brands messaging and safety protocols.
LANDING PAGE BUILD
Generating qualified clicks from performance based display advertising is only one piece of the equation to driving sales for your business. Our designers will also build a landing page that is customized to the display ad strategy we’ve developed to ensure that consumers do not loose and relevancy with the original message they saw. Just like the display ads, these landing pages will be built with UI/UX best practices that will drive valuable conversions for your business.
ANALYTICS & REPORTING
Once we’ve launched your display advertising campaigns, we’ll provide a transparent process with reporting and visibility into the performance of these campaigns. Campaign performance can be viewed in real-time with our propriety in-house reporting dashboards that you will access to 24/7.
CONSISTENT OPTIMIZATIONS
We do NOT have the set and forget approach as many other agencies, once your display ad campaigns are launched, we continually monitor for any discrepancies and improvements in performance. This means we’ll look through all the logs of website placements, look at current audience targeting, test other audience targets, etc.. We will consistently A/B test these campaigns to see if we can push the fold and drive more business value.